Parameters.
Designing the delivery of a service based on a driverless car.
Driverless cars are on the rise and are already being used by Tesla for personal use, now they are going through the testing process for transporting goods across long stretches of time where they will have to navigate through cities and road networks of different complexity, how would a driverless car service look like in the future?
Role:
I was the UX/UI designer for this project, conducting research into the audience, desiging the services, concept, wireframing, prototyping and designing the final outcome.
I was the UX/UI designer for this project, conducting research into the audience, desiging the services, concept, wireframing, prototyping and designing the final outcome.
Responsibilites:
Primary and Secondary research, wireframes, user journey, UI design, high fidelity prototype.
Primary and Secondary research, wireframes, user journey, UI design, high fidelity prototype.
Team:
Jack Simpson.
Jack Simpson.
The challenge.
Over 11 million people
living in rural areas
have limited access to
supply stores and make lengthy trips to the nearest DIY store to
be able to rent
equipment.
The solution
.
Comize, an on the go driver-less car service that provides a wide range of high quality DIY equipment for rural communities.
Target Audience.
Baby boomers over 65 years of age are Comize’s target audience.
The predominant age group in rural areas is 45+, but for this project I have chosen to focus on 65+ due to a number of reasons, including the fact that the majority of people in that age group are retired, they spend their free time doing DIY projects, and making equipment more accessible to them can encourage them to be more active.
"Baby boomers' independence and innovation leads them to activities to do on their own. This is why home improvement projects and do-it- yourself endeavors are popular among the group." - 10 Popular Baby Boomer Activities by Marianne Spoon.
Baby boomers over 65 years of age are Comize’s target audience.
The predominant age group in rural areas is 45+, but for this project I have chosen to focus on 65+ due to a number of reasons, including the fact that the majority of people in that age group are retired, they spend their free time doing DIY projects, and making equipment more accessible to them can encourage them to be more active.
"Baby boomers' independence and innovation leads them to activities to do on their own. This is why home improvement projects and do-it- yourself endeavors are popular among the group." - 10 Popular Baby Boomer Activities by Marianne Spoon.
Research.
Surveying the area and learning about any competition.
I looked up information for the population of 65 and over, the number of DIY stores, and whether or not each of the four remote communities in the United Kingdom offered rental services.
Recapitulating the findings of this study, it can be said that many remote communities have DIY stores, but none of them provide rental services.
How it looks.
Same set up at home and when you’re there.
To maintain familiarity for when the user gets to the autonomous car and utilises the service, I wanted to concentrate on designing an app that is easy to use and can be readily modified for iPad/tablet.
How it works.
Using CityMapper as a touchpoint to understand
Citymapper's map would be utilised to see the location of the driverless car service, implicating this service as a partner for Comize. Comize would also notify the user of the position it would be parked near as Citymapper utilises GPS to monitor and steer users around regions, it could track locations or potential routes that Comize cars would take allowing consumers to meet the car at stop off points that are close to them.